tailieunhanh - Business & Industrial Marketing

Như một thuê bao tạp chí này, bạn có thể hưởng lợi từ ngay lập tức, điện tử truy cập đến danh hiệu này thông qua Emerald Management Xtra. của bạn truy cập bao gồm một loạt các tính năng làm tăng giá trị của đăng ký tạp chí của bạn. | ISSN 0885-8624 Volume 22 Number 6 2007 Journal of Business Industrial Marketing Branding in industrial markets Guest Editors Michael Beverland Adam Lindgreen and Julie Napoli Journal of Business Industrial Marketing Volume 22 Number 6 2007 ISSN 0885-8624 Branding in industrial markets Guest Editors Michael Beverland Adam Lindgreen and Julie Napoli Contents 354 Access this journal online 355 Guest editorial 357 Being known or being one of many the need for brand management for business-to-business B2B companies Philip Kotler and Waldemar Pfoertsch 363 Branding in B2B markets insights from the service-dominant logic of marketing David Ballantyne and Robert Aitken 372 Branding implications of partner firm-focal firm relationships in business-to-business service networks Felicia Morgan Dawn Deeter-Schmelz and Christopher R. Moberg 383 The importance of brand in the industrial purchase decision a case study of the UK tractor market Keith Walley Paul Custance Sam Taylor Adam Lindgreen and Martin Hingley 394 Branding the business marketing offer exploring brand attributes in business markets Michael Beverland Julie Napoli and Raisa Yakimova 400 Sources of brand benefits in manufacturer-reseller B2B relationships Mark S. Glynn Judy Motion and Roderick J. Brodie 410 Multiple roles of brands in business-to-business services Jane Roberts and Bill Merrilees 418 The role of corporate brand image in the selection of new subcontractors Anna Blomback and Bjorn Axelsson 431 Executive summary and implications for managers and executives Access this journal electronically The current and past volumes of this journal are available at You can also search more than 150 additional Emerald journals in Management Xtra emx See page following contents for full details of what your access includes Access this iournal online r As a subscriber to this journal you can benefit from instant electronic .