tailieunhanh - wiley philanthropy in a flat world phần 9

Và ông đã làm nó bằng cách hỏi một câu hỏi quan trọng: một trong những điều mà chúng ta làm tốt hơn bất cứ ai khác trên thế giới là gì? Và đó là câu hỏi đối với thế giới từ thiện phẳng. Đây là một trong những chỉ là vấn đề. Trong thế giới toàn cầu hóa từ thiện, bạn đang cạnh tranh với các tổ chức từ khắp nơi trên thế giới, | SURVIVING AND THRIVING What is the vision for each area What would it mean to be able to achieve the ideal that you set out in the matrix for this area What would it mean for example if all donors felt that each phone interaction with your organization was warm friendly helpful and efficient What sort of difference would that make for the donors but more importantly for the people you are trying to get to change for the organization and for them What would happen if you as an organization decided not to make this change What would be the cost both to your fundraising and to your capacity to meet the needs of your beneficiaries in a fast-moving world where other organizations are starting to realize the importance of this kind of thinking and are integrating donor satisfaction donor delight as fundamental concepts in their donor relationship management And what do you need to do next What are the tangible next steps that you have to take to make the move from real to ideal They can be small steps in the Japanese style of kaizen constant improvement. There is no need to make people fearful of a big quantum jump. That can come later once they are on board. 168 The Four-Step Plan to Flat Philanthropic Success Your trace is your brand. It is one of your most powerful assets as an organization. And it is up to the fundraiser to work out what it is to quantify it to qualify it and to make the changes that your donors are hoping for. In this way your organization can have the tools to thrive in the world of tomorrow by setting clear objectives getting out there and making the difference Interestingly while talking about change and engaging donors the Harvard Business Review published in August 2002 a paper linking the strength of community and innovation. The paper found that the stronger the community the less it innovated and grew economically. And the less the community was linked and tied together the more it innovated and grew economically. What does this tell us .