tailieunhanh - wiley philanthropy in a flat world phần 8

hoặc các thỏa thuận thầu phụ, hoặc bất cứ điều gì họ cần để nâng cao tiền, nhưng không liên quan đến mất tập trung từ những gì họ đã làm tốt nhất. Bruno đã áp dụng hiệu quả, nhiệm vụ điều khiển, logic mạnh mẽ để một vấn đề nhân đạo. | The Four-Step Plan to Flat Philanthropic Success What or who constitutes our competition What messages have they been sending out What appeals to them about our action and what do they see as easy or hard about it How close are they to taking action Who approves or disapproves of their taking action Who influences them Do other people around them take our action As the philanthropic world gets flatter donors are going to come from everywhere and nowhere and demand to be treated as individuals. This means understanding today who your donors are and what their expectations are and dialoguing with them. This also means testing testing and testing some more. Tell a Story Stories are how we remember things. Stories translate information into emotion. Bullet points and lists are forgotten the moment we hear them but we remember stories and anecdotes. Our ancestors communicated the values and the intellectual capital of their tribes by telling stories. Some argue that many religious texts are great 145 SURVIVING AND THRIVING stories designed to pass on content. Kids love stories and remember them I m sure we can all remember one story we loved to hear as a child . Stories are the future Define a Chief Storytelling Officer CSO whose job it is to turn your activity into stories that people will remember. While you re at it define a Donor Experience Officer DEO whose job it is to map and understand the donors experience at all stages of their relationship with you. Step 3 Use Your Body Back in 1971 Dr. Albert Mehrabian published what was to become one of the most widely quoted and misquoted pieces of communication theory. Known as the 7 -38 -55 Rule it analyzes how people decide whether they like other people. That s pretty important stuff for fundraisers The 7 -38 -55 Rule refers to three different parts of communication verbal and nonverbal identified by 146 The Four-Step Plan to Flat Philanthropic Success Dr. Mehrabian words tone of voice and body language in that order.