tailieunhanh - wiley philanthropy in a flat world phần 7

mặt của hành tinh, và họ sẽ tập trung tất cả nỗ lực của họ về điều này. Gây quỹ? Họ không phải là các chuyên gia, do đó, họ cho rằng phải có ai đó ra có người biết làm thế nào để làm điều đó tốt hơn so với họ đã làm. Công việc của tôi là để tìm kiếm những chuyên gia và sau đó xây dựng quan hệ đối tác, | SURVIVING AND THRIVING the face of the planet and they were going to concentrate all their efforts on this. Fundraising They weren t experts so they reckoned that there must be someone out there who knew how to do it better than they did. My job was to find these experts and then build partnerships or subcontracting deals or whatever they needed in order to raise money but which didn t involve distracting them from what they did best. Bruno had applied efficient mission-driven powerful logic to a humanitarian problem. And he had done it by asking a key question What is the one thing that we do better than anybody else in the world And that is the question for the flat philanthropic world. It is the only one that matters. In the globalized philanthropic world you are now competing with organizations from around the world not just in your region or your country you are competing with organizations from the other side of the planet. If you work in a university you are competing with Chinese and Indian universities for the best candidates for your lucrative MBA program. If you are an education charity you are competing for donors hearts and minds 122 The Four-Step Plan to Flat Philanthropic Success against organizations that provide education in all sorts of other places. This competition for hearts minds and wallets is fierce. And it is not going to get easier. Not everyone will survive. As donors become more individualistic and are offered more choice their criteria for choosing causes are going to become more personal and more radical. They are going to exercise their rights to be demanding dictators. In a world where there are hundreds or even thousands of organizations on the planet doing roughly the same thing as yours it is the single most powerful key to your survival and growth. What do you do that makes you different from the others What is the one thing that really characterizes who you are as an organization What is the one thing that you do better than .

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