tailieunhanh - wiley philanthropy in a flat world phần 6

Toàn cầu hóa dựa trên công nghệ để hỗ trợ tương tác của nó. Và công nghệ dựa trên dây dẫn ở mặt đất để hỗ trợ tương tác của nó. Internet là vô trùng nếu không có ai có thể truy cập vào nó, và nó sẽ không có thông tin về nó (và do đó không có giá trị) nếu mọi người không có băng thông để có thể chia sẻ nội dung số hóa của họ. Chỉ cần nhìn vào | The Global Philanthropy Crisis global North. Now both the money and the development needs are increasingly to be found everywhere. The international fundraiser Ken Burnett tells the story of a session that Bernard Ross founder of the Management Centre a non-profit consultancy based in the UK once ran where a woman from a charity in Ethiopia first encountered direct marketing. She returned to Addis Ababa the country s capital to try it out and received a nearly 40 percent response rate. What is this telling us It is first telling us that people in countries that have been traditionally nonfundraising countries are starting to move into fundraising. The Ukraine has just organized its seventh fundraising congress. Poland has just created a national fundraising association. Georgia just ran its first-ever fundraising conference. Hungary is creating a fundraising training certificate so that the profession can be recognized Training and development in fundraising are happening across the globe as the flat world increases the need and the opportunity to do incredible work funded locally. I have been lucky enough to be involved in some of these programs over the past few years and have been blown away by the creativity 99 FLAT AND BEAUTIFUL and the drive of our new fundraising colleagues many of whom had never heard of fundraising until very recently. These new kids on the block are the ones who are redefining our profession. They don t know the rules of fundraising and there is nothing more powerful than someone who is determined and passionate and doesn t know the rules. The rules are there as a normative device for us because most nonprofit organizations are naturally conservative with boards who don t like taking risks. We know that if we follow X or Y fundraising technique with a certain type of message addressed in a certain way to a certain type of audience we will get Z result. QED. The problem is that new and excited fundraisers don t know these norms and they .