tailieunhanh - “The Bagwan Marketing insights from every manager needs to know_8

Tham khảo tài liệu '“the bagwan marketing insights from every manager needs to know_8', kinh doanh - tiếp thị, pr-truyền thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | otes 1. Lester Wunderman Being Direct Making Advertising Pay New York Random House 1996 . 2. Peter F. Drucker Management Tasks Responsibilities Practices New York Harper Row 1973 pp. 64-65. 3. See Rolf Jensen The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business New York McGraw-Hill 1999 . 4. See David Ogilvy Confessions of an Advertising Man New York Atheneum 1988 . 5. Ibid. 6. See Stan Rapp and Thomas L. Collins Beyond MaxiMarketing The New Power of Caring and Daring New York McGraw-Hill 1994 . 7. Sergio Zyman The End of Advertising As We Know It New York John Wiley Sons forthcoming 2003 . 8. Regis McKenna Total Access Giving Customers What They Want in an Anytime Anywhere World Boston Harvard Business School Press 2002 . 9. Heidi F. Schultz and Don E. Schultz Why the Sock Puppet Got Sacked Marketing Management July-August 2001 pp. 35-39. 189 190 Notes 10. Richard D Aveni with Robert Gunther Hypercompetitive Rivalries Competing in Highly Dynamic Environments New York Free Press 1995 . 11. Thomas H. Davenport and John C. Beck The Attention Economy Understanding the New Currency of Business Boston Harvard Business School Press 2001 . 12. Thomas J. Peters and Robert H. Waterman Jr. In Search of Excellence Lessons from America s Best-Run Companies New York Harper Row 1982 . 13. James C. Collins and Jerry I. Porras Built to Last Successful Habits of Visionary Companies New York HarperBusiness 1994 . 14. Michael Treacy and Fred Wiersema The Discipline of Market Leaders Choose Your Customers Narrow Your Focus Dominate Your Market Reading Mass. Addison-Wesley 1995 . 15. Arie De Geus The Living Company Boston Harvard Business School Press 1997 . 16. Jim Collins Good to Great Why Some Companies Make the Leap . . . and Others Don t New York HarperBusiness 2001 . 17. See Michael E. Porter Competitive Strategy Techniques for Analyzing Industries and Competitors New York Free Press 1980 and see his Competitive Advantage Creating .