tailieunhanh - predictably irrational the hidden forces that shape our decisions phần 3

Vì vậy, những gì đã xảy ra ở đây tôi bắt đầu với một quan sát tinh thần funda: hầu hết mọi người không biết những gì họ muốn, trừ khi họ nhìn thấy nó trong bối cảnh không "t biết loại xe đạp đua những gì muốn cho đến khi chúng ta thấy một nhà vô địch Tour de France ratcheting các bánh răng trên một mô hình | the fallacy of supply and demand we turned on the sound in this case the irritating 30-second 3 000-hertz squeal. Some of our participants grimaced. Others rolled their eyes. When the screeching ended each participant was presented with the anchoring question phrased as a hypothetical choice Would the participant be willing hypothetically to repeat the experience for a cash payment which was 10 cents for the first group and 90 cents for the second group After answering this anchoring question the participants were asked to indicate on the computer screen the lowest price they would demand to listen to the sound again. This decision was real by the way as it would determine whether they would hear the sound again and get paid for doing so. Soon after the participants entered their prices they learned the outcome. Participants whose price was sufficiently low won the sound had the unpleasant opportunity to hear it again and got paid for doing so. The participants whose price was too high did not listen to the sound and were not paid for this part of the experiment. What was the point of all this We wanted to find out whether the first prices that we suggested 10 cents and 90 cents had served as an anchor. And indeed they had. Those who first faced the hypothetical decision about whether to listen to the sound for 10 cents needed much less money to be willing to listen to this sound again 33 cents on average relative to those who first faced the hypothetical decision about whether to listen to the sound for 90 cents this second group demanded more than twice the compensation 73 To ensure that the bids we got were indeed the lowest prices for which the participants would listen to the annoying sounds we used the Becker-DeGroot-Marschak procedure. This is an auction-like procedure in which each of the participants bids against a price randomly drawn by a computer. 33 predictably irrational cents on average for the same annoying experience. Do you see the difference that

TỪ KHÓA LIÊN QUAN
crossorigin="anonymous">
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.