tailieunhanh - Nonprofit internet strategies phần 5

Người ta tin rằng những nỗ lực liên tục để phát triển thông tin liên lạc cá nhân với các nhà tài trợ sẽ tiếp tục cải thiện kết quả trong tương lai. Huy động cộng đồng: Bây giờ? Các cuộc gọi đến hành động và sự tham gia tăng | 130 ONLINE ADVOCACY Increasing Prevalence of Web Forms versus Acceptance of E-mail Submissions Nonprofits should pay close attention to the shift by legislators to block e-mail and instead force constituents to submit information via Web site forms. More members of Congress are shifting from receiving constituent communications through e-mail to relying on Web-based forms 66 . senators and 226 representatives are not using public e-mail addresses and are directing constituents to their Web sites to send The aim is to reduce spam from nonconstituents and automated messages and reduce the workload for internal staff. The challenge Web forms have created for nonprofit groups is that almost every Web form is different so automating message delivery is difficult. However advanced online advocacy tools solve this problem by automatically entering data into a legislator s Web site in the correct format. This capability will become increasingly important to nonprofit organizations to ensure effective message delivery see Exhibit for an example of a legislative Web form used by the White House . Accessibility CortJct Help Privacy Po icy Geerch Site Map Tirstgov SAMtfl II R Govern me nt Web Sites President News Vice President History A Tours First Lady Mrs. Cheney rOUR X -RNMENT K1D ĨSMhKL CONTACT PRA ACY CITE MAP SEARCH The White House PRESIDENT ccorcc w DUSH A T EMAIL UPDATES I SEARCH Hone Contact White Wet Mail White House Web Mail Greeting Requests An online orm is available . citizens inte ested in recLestinc a greeting from President Gecrge w. Bush i l reuugriiliun UÍ ar inriiwrsdry. baby s birth birthday. ur weddi ij White House Web Mail In Focus Medicare Irac Naticnal vrity Eccnomic Security Homeland Security Mere Issues En Eipahol News Features Cunent Nwjs Ki t Only Photo Essays In order to oervo you better plcooc Gclcct a top c from the pull down mere and complete the equi ed information. 1. Please select your message