tailieunhanh - toffer alvin future shock phần 2

Hình ảnh của ông, cho đến gần đây, ở khắp mọi nơi: trên truyền hình, trên các áp phích nhìn chằm chằm ra tại một trong các sân bay và nhà ga xe lửa, trên các tờ rơi, matchbooks và tạp chí. Ông là một tạo ra cảm hứng của Madison Avenue-một nhân vật hư cấu mà hàng triệu tiềm thức có thể xác định. | Chapter 3 THE PACE OF LIFE His picture was until recently everywhere on television on posters that stared out at one in airports and railroad stations on leaflets matchbooks and magazines. He was an inspired creation of Madison Avenue a fictional character with whom millions could subconsciously identify. Young and clean-cut he carried an attaché case glanced at his watch and looked like an ordinary businessman scurrying to his next appointment. He had however an enormous protuberance on his back. For sticking out from between his shoulder blades was a great butterfly-shaped key of the type used to wind up mechanical toys. The text that accompanied his picture urged keyed-up executives to unwind to slow down at the Sheraton Hotels. This wound-up man-on-the-go was and still is a potent symbol of the people of the future millions of whom feel just as driven and hurried as if they too had a huge key in the back. The average individual knows little and cares less about the cycle of technological innovation or the relationship between knowledge-acquisition and the rate of change. He is on the other hand keenly aware of the pace of his own life whatever that pace may be. The pace of life is frequently commented on by ordinary people. Yet oddly enough it has received almost no attention from either psychologists or sociologists. This is a gaping inadequacy in the behavioral sciences for the pace of life profoundly influences behavior evoking strong and contrasting reactions from different people. It is in fact not too much to say that the pace of life draws a line through humanity dividing us into camps triggering bitter misunderstanding between parent and child between Madison Avenue and Main Street between men and women between American and European between East and West. PEOPLE OF THE FUTURE The inhabitants of the earth are divided not only by race nation religion or ideology but also in a sense by their position in time. Examining the present populations of the globe