tailieunhanh - A Behavioral Perspective on Innovation and Change_4

Tham khảo tài liệu 'a behavioral perspective on innovation and change_4', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 104 Organizational Learning from Performance Feedback they hold are the source of a good portion of the production efficiency of modern firms but also a risky investment for the individual firm and for society we should be interested in how firms acquire resources. We should also be interested because resources play an important role in current theory of strategy management. First let us define a resource as follows Barney and Arikan 2001 138 Resources are the tangible and intangible assets firms use to conceive of and implement their strategies. Organizations acquire resources to operate and make profits and use some of their profits to acquire additional resources. A central task of managers is to make decisions on the acquisition and use of resources that are useful in the long term that is to acquire organizational assets. Strategic management researchers treat assets in two different ways. One is to view assets as commitments that shape interactions between firms by giving competitors of firms with assets committed to a given market incentives to avoid competitive battles Caves and Porter 1977 Ghemawat 1991 . Firms engage in confrontations such as price wars for the sake of gaining market share that gives future profits and may avoid confrontations when the opponent has committed so many assets that it is unlikely to back down. The other is to view assets as giving the firm capabilities that make it a better supplier of its goods than other firms increasing the likelihood that competitors will lose confrontations they engage in Wernerfeldt 1984 . Both views predict that a good strategy for acquiring assets can lead to high performance over the long run by making other firms reluctant to compete with the focal firm. Theory stating that resources held by the firm give competitive advantage has led to the resource-based view of the firm Barney 1991 Lieberman and Montgomery 1998 Wernerfeldt 1984 which is an active research tradition currently Barney 2001 Barney .