tailieunhanh - Comprehensive intellectual capital management step by step phần 7

Quản lý tốt hơn tài sản kinh doanh, phân bổ nguồn lực, hoạt động chung, và hiệu suất kinh doanh tổng thể. Tất cả điều này đòi hỏi việc xây dựng một chiến lược IC rõ ràng, xây dựng theo thí điểm ICM, đã được khởi xướng năm 2000 tại các đơn vị kinh doanh polyurethanes. | 176 THE THREE STAGES OF INTELLECTUAL CAPITAL MANAGEMENT better management of business assets resource allocation general operation and overall business performance. All this required the formulation of a clear IC strategy formulated under the ICM Pilot which was initiated in 2000 in the polyurethanes business unit. The IC strategy defined Dow s objectives for managing each form of IC and hence identified what management should focus on for their development Human capital. Focus on the Business Management Teams alignment of human resources with the needs of each project Customer capital. Focus on the effectiveness of each business in aligning its customer relationships with the project needs Structural capital. Focus on building work systems databases tools and practices for example technology mapping and valuations that enhance the competitive assessment capability of the business and hence its competitive performance The IC strategy led and informed the development of various practices programs and systems under each of the management stages as well as an IC measurement system. Dow developed in 1999 a measurement system based both on the Intangible Asset Monitor and Balance Scorecard methods. In addition to the traditional metrics of customer satisfaction and loyalty rates Near initiated the Human Capital Valuation HCV project. The HCV aims at understanding the future value of current employee skills and measuring employee contribution to the success of business projects. While other companies are satisfied with metrics like employee satisfaction retention rate and the like Dow is developing metrics to measure the value added per employee in line with Sveiby s work to better allocate and manage human resources. This in turn will improve project management improve employee development and satisfaction and enable getting products to the market faster. Following is an examination of Dow s ICM model presented through the CICM lens. DOW S ICM MODEL When Dow decided to