tailieunhanh - Comprehensive intellectual capital management step by step phần 6

Kết quả là, tổ chức có xu hướng để phát minh lại bánh xe thời gian, trong nhiều khía cạnh tương tự như dự án, được thực hiện. Điều này cũng có nghĩa là các tổ chức sẽ lặp lại những sai lầm tương tự, cho rằng nó đã không học được từ kinh nghiệm trước đây. Nhiều tổ chức đang hoài nghi về giá trị kinh doanh của KM khó có thể phủ nhận những tổn thất họ duy trì | 144 THE THREE STAGES OF INTELLECTUAL CAPITAL MANAGEMENT The IP Audit and Portfolio Creation Not a Legal IP Audit IP legal audits have been used for decades by organizations for a multitude of reasons for example due diligence to check legal compliance to discard unused IP and as a form of stock taking for mergers and acquisitions. The difference of an IP audit performed for business rather than legal purposes is that the audit or stock taking is performed to assess the commercial value and competitive use of the IP by respective businesses. Another difference is that while an IP audit for legal purposes lists all forms of IP owned by an organization a business-oriented IP audit collects information about the primary form of IP and is therefore patent trademark or copyright specific. A legal audit lists all forms of IP and considers their legal status . expiration licensed or not registration and maintenance dates and fees etc. . A business-oriented audit focuses on how the primary IP form is being used in relation to products services market segments its connection to sales whether used in a strategic alliance and its expected business life cycle. We deal here with the business IP audit only. The audit is the preparatory step to creating the IP portfolio. It should reveal the potential uses of the IP for strategic purposes whether to generate revenue or to strengthen a competitive position. To do that information should be gathered from the various businesses regarding the use of IP in business its current and planned use and possible commercialization opportunities as well as threats from IP owned by others that may undermine its value. This data should then be used by the auditing group to create a portfolio that presents a bird s-eye view of the strengths weaknesses opportunities and threats associated with the primary form of IP. In cases in which the organization competes through using more than one form of IP . some software and consumer products .