tailieunhanh - Comprehensive intellectual capital management step by step phần 2

Hoặc nó có thể là cơ sở của một doanh nghiệp độc lập để cung cấp các giải pháp cho một phân đoạn nhất định của khách hàng. Sau khi tổ chức tổng thể sản xuất và quy trình kỹ thuật khác, họ có thể phát triển bằng cách cung cấp chuyên môn của họ trong các hình thức dịch vụ chuyên nghiệp / kỹ thuật. | 16 INTELLECTUAL CAPITAL MANAGEMENT diversify into providing services and solutions along with manufactured goods. Whether supplying computers cars apparel or kitchen appliances the organization will not be able to retain customers for long unless it also provides service. Service can be provided as an ancillary product to the main product lines or it can be the basis of an independent business for providing solutions to a certain segment of customers. Once organizations master manufacturing and other technical processes they can grow by offering their expertise in the form of professional technical service. Employing this strategy has proven to create high growth rates for many mature lines of business. It seems to be the only survival growth32 strategy for mature lines of business and for traditional industries. Diversification into provision of services such as customer services finance maintenance training and consulting have offered the most profitable growth area for conglomerates and those in mature businesses or industries. This is because knowledge as a commodity never really matures. Its continuous change and development through circulation internally and externally makes it both a limitless resource and a renewable product. General Electric GE adopted this strategy early on and has demonstrated how service provision can offer the highest return to an organization. It was so successful that GE continues to acquire service companies to solidify its market position. In 2000 GE Capital announced that it would acquire Franchise Finance Company for billion and merge it with its commercial equipment financing business to become the nation s biggest commercial lending operation. GE s finance leasing business has grown to encompass 90 equipment types ranging from airplanes to much smaller equipment and machines. Another example is In 2000 Boeing suffered from a plateauing of its profits and growth. The company adopted GE s strategy of diversifying .