tailieunhanh - May i have your attention please part 9

Làm thế nào để bạn có kinh nghiệm của bạn và làm cho họ có thể nhìn thấy trong một cách mà là xác thực và do đó thành công?Sự thật đứng đằng sau thương hiệu Dù bạn làm gì cho thương hiệu của bạn, nếu bạn không đúng sự thật với chính mình sau đó nó chỉ là không có giá trị nó. | Chapter NINE Sustaining the Results You Get from Your Brand Success isn t permanent and failure isn t fatal. Mike Ditka b. 1939 1 Dr. Phil has a great line that the pop culture has adopted How s that working for you When building your brand from the beginning with your past and present true experiences you have to come to the point of looking at the results. You ve identified them visualized them and planned for them. Now ask yourself how is it working for you Some people have better experiences than others. Does that mean that they will have a better brand than others Many intelligent people believe that isolation from customers in business is the absence of enough or the right customers. This is a mistake. The same can be said for individuals who think that they aren t connecting with other people because of the other people. They believe that their isolation is a by-product of another person s absence. Read this again. Your brand disconnect is not about the other people. If that s so then what is it about Your connection to your audience doesn t come from them. Nor does your detachment. It comes from you. If your brand is emotionally detached you alone have the power to push it out of solitude. Your brand development doesn t belong to any other person. It is yours and only yours. This is the most important realization for your success. Realizing that any failures you have are not the product of anyone else or even 182 Sustaining the Results You Get from Your Brand 183 any other condition in the marketplace brings the failure into a place where you can work with it instead of diverting your attention to some temporary fix. Distinguishing Characteristics One of the biggest differences I advocate in today s business world is to bring your whole self to the workplace. Whereas it s usually best not to bring your work home the old adage Leave your personal life at home just doesn t apply anymore. Now I m not talking about carrying your personal problems and household

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