tailieunhanh - SELF-REGULATORY PRINCIPLES FOR ONLINE BEHAVIORAL ADVERTISING

The cross-industry Self-Regulatory Program for Online Behavioral Advertising was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Online behavioral advertising increasingly supports the convenient access to content, services, and applications over the Internet that consumers have come to expect at no cost to them. The Self-Regulatory Program consists of seven Principles. These Principles, described below, correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission in February 2009, and also address public education and industry accountability issues raised by the Commission. SCOPE AND APPLICATION The Principles are intended to apply broadly to the diverse set of actors. | Self-Regulatory Principles for Online Behavioral Advertising DEVELOPED BY American Association of Advertising Agencies Association of National Advertisers Council of Better Business Bureaus Direct Marketing Association Interactive Advertising Bureau Leading the Marketing Community Start With Trust dmad Direct Marketing Association iab. 9 COUNSEL Venable LLP Stuart p. Ingis Emilio w. Cividanes Michael A. Signorelli SUMMARY 1 SELF-REGULATORY PRINCIPLES FOR ONLINE 7 CONTENTS BEHAVIORAL ADVERTISING Introduction 7 Definitions 9 I. Education 12 II. Transparency 12 III. Consumer Control 14 IV. Data Security 15 V. Material Changes to Existing Online Behavioral 16 Advertising Policies and Practices VI. Sensitive Data 16 VII. Accountability 17 COMMENTARY 19 Scope Purpose 19 Definitions 21 I. Education 28 II. Transparency 29 III. Consumer Control 33 IV. Data Security 36 V. Material Changes to Existing Online Behavioral 38 Advertising Policies and Practices VI. Sensitive Data 40 VII. Accountability .