tailieunhanh - A Portrait of Today’s Tablet User Wave II

In today’s knowledge-based global marketplace, human capital has replaced physical capital as the source of competitive advantage. A key result of the confluence of technology and the Internet Economy is the need for better, faster and smarter workers. The reality of a 4% unemployment rate in the ., the “free agent” mindset of the most talented workers, and the fact that only 21% of the . adult population has a college degree is making this task more difficult than ever before. e-Commerce forces even traditional businesses to operate at Internet speed, with “time-to-competency,” now a major factor determining the competitiveness of all companies. The truly revolutionary impact of the. | Online Publishers Association A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with Frank N. Magid Associates Inc. r Frank N. Magid Associates Inc. Frank N. Magid Associates Inc. Who We Are Frank N. Magid Associates Inc. is a leading research-based consulting firm with expertise in media communications and entertainment. Fifty Years and Counting Since our first engagement with a local television station 50 years ago we have been at the forefront of innovation in the media entertainment and communications industries. Coverage of Multiple Media Platforms We boast robust practices across all media platforms including print broadcast and cable television the Web gaming and wireless. Exceptionally Qualified Team Our team possesses PhDs and Master s degrees in statistics marketing media engineering journalism anthropology sociology strategic communications and business including analysts with advanced capabilities in qualitative and quantitative research methodologies. Experienced Strategic Consultants Our strategic consultants include past operators in the print television Web gaming and mobile industries. Global Coverage Our team of 150 professionals operates out of offices in Minneapolis Mumbai New York Los Angeles San Francisco Chicago Atlanta Dallas and Cedar Rapids. Magid s global network of partners extends across 44 countries to support our portfolio of international clients. 1 r Background Methodology OPA collaborated with Frank N. Magid Associates Inc. for data analysis and insight. The Magid Media Futures study evaluates attitudes and behaviors of media and entertainment consumers. Data comes from a nationally representative online survey of 2 540 internet users between the ages of 8 and 64. The sample is matched to the . Census with regard to age and gender1. Data was collected from March 19 through March 26 2012. A high-quality third-party online research panel and data collection firm was used for recruitment and data .