tailieunhanh - Web Analytics FOR DUMmIES phần 8

Top sắp xếp theo các trang có thời gian trung bình cao nhất trên trang% của người dùng thoát khỏi trang web trên các trang "top". Bạn có thể khám phá ra rằng một trong những cái gọi là các trang hàng đầu trong báo cáo này có tỷ lệ 95% xuất cảnh và thực sự không thuộc về trong vòng tròn của người chiến thắng sau khi tất cả. | Chapter 14 Revisiting Your Online Advertising Strategy 247 Although the baseline functions are typically the same you ll find that each tool has its own unique features. CampaignTracker for example offers competitive reporting and engine-to-engine comparisons. BlackTrack offers live analysis. Check out these tools to find out what else is available. During your journey you might discover that some tools are a better fit for the type or depth of your campaigns or just your personal data digestion preferences. Here is a short-list of vetted tools you might choose to put your magnifying glass to. Openads points you to profits Openads bills itself as the most popular online advertising software. It s essentially an open source ad server with an integrated banner-management interface and tracking system that gathers statistics. If you offer banner advertising this software has some attractive features. For example you can rotate paid banners with your own in-house advertisements. You can also integrate banners from third-party advertising companies into the measurement mix. Openads also tracks all types of banners from buttons to pop-ups to text ads and even Flash banners. The software is free although donations are accepted. TrackPoint ad tracking hosted-applications TrackPoint boasts performance tracking dollar-by-dollar click-by-click on all your online advertising campaigns. This is a hosted service developed by Alentus. Whether you have a single campaign or dozens of different campaigns of various types such as PPC banners newsletter links and so on this program lets you see the big picture on the total spend or drill down to individual campaigns. The software also reports exactly which keywords and keyphrases visitors typed into all major search engines to arrive at your site. You can use these reports to add keyword density to your site. Keyword density is the ratio of the number of occurrences an individual keyword