tailieunhanh - Web Analytics FOR DUMmIES phần 7

Mặc dù thứ tự sắp xếp mặc định quan điểm độc đáo là mặc định cho lý do tốt - nó xác định rõ các trang truy cập nhiều nhất - bạn có thể muốn nhìn vào các trang từ một góc độ khác để đưa câu chuyện vào bối cảnh. Google bắt buộc bằng cách cho phép bạn xem được nội dung | Chapter 12 Sifting through Search Data 209 Figure 12-4 An example from FreeBookCl displaying common misspellings. Beyond Traffic to Conversions Traffic is one thing conversions are another. Although discovering what search terms drive your traffic is undeniably important it s equally if not more important to discover what search terms convert traffic. After all you aren t paying a Web host to serve your site to the masses for grins and giggles. Even bloggers are seeking to get subscribers to RSS feeds and on-site advertising these days. And affiliate marketers don t just want traffic They want visitors who click through to their affiliate partners so they can collect their commissions. Lead generators aren t just bragging about their abilities. They want folks to e-mail them or call them. And customer service operations don t just want visitors to search Q A databases They want visitors to find the answers so they won t pick up the phone and call in a nervous tizzy. Regardless of your conversion goals Web analytics has you covered with the data you need to demonstrate success or break the news that you need to change your strategies . We delve into of search engine marketing SEM a method that seeks to increase the ranking and visibility of a Web site in search engine results pages at greater length in Chapter 14 we focus our discussion here on natural search the kind you don t pay for . You ll be pleased to know that several strong search engine optimization SEO analytics tools are on the market in various price ranges they can tell all you need to know about how your search SEO labors are paying off. We ve selected a few reputable tools to give you a taste of the market. If you get out of the shallow end of SEO and venture out into the deep you ll discover what many online scam artists will never tell you SEO is not merely 210 Part IV Knowledge Is Power Making Analytics Work for You about getting first positioning on Google Yahoo and others. It s about .