tailieunhanh - Web Analytics FOR DUMmIES phần 4

vào một mô tả hoạt động của một người dùng cá nhân trên trang web của bạn. Bạn cũng có thể nói rằng chuyến thăm là một loạt các điểm bởi cùng một người truy cập. Thật thú vị để lưu ý rằng hầu hết các công cụ phân tích sẽ kết thúc phiên | Chapter 5 Investing in Web Analytics Tools 95 some over-the-top functions such as internal search tracking detailed content analysis and an active segmentation model that lets you combine any number of visitor session characteristics in order to create segments on the fly. Cross-channel integration is another interesting feature correlating Web site behavior with offline sales conversions through technology integration with . Figure 5-16 Omniture Site Catalyst 13. Coremetrics Online Analytics Coremetrics Online Analytics see Figure 5-18 aims to serve as a single resource for planning measuring and testing integrated marketing efforts. The vendor brags about its visualization tools and targeted business solutions that allow you to uncover value and take action. Coremetrics offers an interesting feature LIVE Profiles that delivers information on actual customer behaviors. This vendor takes a cross-channel approach that incorporates offline and call center activities with Web stats. The software also enables profile mining to allow you to maximize lifetime customer value by identifying high-value visitors and understanding product affinities. 96 Part II Choosing the Right Web Analytics Solution Figure 5-17 WebSide Story s HBX analytics tool. Figure 5-18 Coremetrics Online Analytics. Chapter 6 Discovering Niche Solutions Jn This Chapter Tracking blog and RSS readership Mastering pay per click PPC advertising optimization tools People-watching with live analytics tools Exploring A B and multivariate testing software eb analytics tools used to be one-size-fits-all relatively speaking. In other words you wouldn t find much difference between what each vendor could measure. From the genesis of Web analytics when Web counters tracked nothing more than how many eyeballs viewed your home page the market is beginning to see waves of niche products designed to track everything from blogs or Weblog a frequently updated online journal usually for