tailieunhanh - Invent Business Opportunities No One Else Can Imagine phần 9

Làm thế nào bạn có thể trùng lặp trong một công ty lớn, các điều kiện thuận lợi cho các kết nối sáng tạo tồn tại trong nhà để xe? Hầu hết các pacesetters sáng tạo vượt qua hệ thống phân cấp trong lợi của "Quảng cáo đặc biệt" là đội hình thành một cơ sở là cần thiết, với các thành viên giải tán khi dự án hoàn thành "ad hoc túi đổi mới". | The Spirit of the Garage How can you duplicate in a big company the conditions conducive to the creative connections that existed in the garage Most creativity pacesetters bypass hierarchy in favor of ad hoc innovations pockets. Ad hoc refers to team formation on an as-needed basis with members disbanding when a project is completed. These pockets are free from rigid departmental and hierarchical affiliation so the right talent is able to bring their expertise and perspective to a project. To foster the conditions expressed in these pockets of innovation you will need to Develop perspective-rich work teams. The wording is important here. The familiar business jargon of interdisciplinary and cross functional work teams doesn t adequately reflect the range of perspective required to stimulate innovation. Since divergent perspectives are essential in the early creative process innovation is best accomplished by bringing together people with different academic training work experience professional affiliations proximity to customers and generational and cultural affiliations. Elicit the input of outsiders. At appropriate times it is necessary to actively include the viewpoints of customers wholesalers suppliers and strategic alliance members. Play the best players available. In sports a coach wouldn t think of resting the team s superstars on the bench during a championship game. When the stakes are high you play the best players available. The rule is the same for trendsetters elite people work on elite projects. Why confine top talent to a business running on autopilot where their contribution is slight when they could be participating in a newly conceived venture with incredible upside potential Departmental affiliation takes a back seat to penetrating potentially golden opportunities. Mix and match to achieve the right group chemistry. Divergent perspectives are only a starting point. Managers must balance team diversity with supportiveness. Supportiveness includes

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