tailieunhanh - Invent Business Opportunities No One Else Can Imagine phần 7

• Khi bạn nói chuyện với các nhà sản xuất và nhà phân phối trong kênh cung ứng của bạn, thông báo các thỏa hiệp được dung nạp "it's-luôn luôn được thực hiện cách này" chi phí, Wal-Mart hoạt động với mức chi phí mà các đối thủ cạnh tranh không có khả năng để tiếp cận bất cứ lúc nào sớm. Không biết các quy tắc đã được đền đáp. | Invent Business Opportunities No One Else Can Imagine Reframing current realities 26. How might your business be reconfigured if its products and services were offered electronically 27. If your dominant market were mature where would you go for new business opportunities 28. If you were part of a new senior management group selected to replace incumbents just fired by the board of directors what fresh ideas would you pursue 29. If you set out to design your innovations to be hard for the competition to copy what would you do What actions would you take as far as a new business model raising service standards through the roof and rethinking roles so your employees offer unsurpassed value Questions as Seeds for Innovation Although there is no way of predicting which of these 29 questions will be most productive to investigate for your business I have selected three that consistently produce the greatest benefit for my clients. Let s examine their application to strategic issues in order to illustrate their power and effectiveness. Define the nature of your business Of all the questions on the Turock 29 the most important involves defining the nature of your business. This single question Question 4 conditions everything a company is the filter through which all other information passes. Therefore it effects everything the company sees and determines eventual actions. The definition of the business is the ultimate screening criteria that signals managers which opportunities to pursue and which to reject as not appropriate for our business. The business definition establishes the parameters for potential products services customers competitors and methods of going to market. Given the serious consequences rethinking the basic business we are in should be done every few years. Yet in most cases the original definition of the 126 The Power of Questions business was made in an implicit way and over the years very few established companies give this question a second .