tailieunhanh - Invent Business Opportunities No One Else Can Imagine phần 6

Làm thế nào để có được vô minh để trở thành thông minh • Đi bộ qua cửa hàng, văn phòng của bạn, hoặc thực vật, như bạn chưa bao giờ thực hiện trước đây. Mỗi bước của con đường, thông qua đôi mắt ngây thơ của một đứa trẻ và hỏi những câu hỏi như "Tại sao những điều thực hiện theo cách này?" Hoặc "Tại sao chúng ta không thể làm điều đó một cách khác nhau?" | Fresh Eyes costs Wal-Mart operates with expense rates that competitors aren t likely to approach anytime soon. Ignorance of the rules has paid off. In their first 36 years of operation Wal-Mart Wal-Mart Super Centers and Sam s Clubs combined to capture 15 percent of the total . retail market including autos Long standing businesses must get ignorant in order to get smart ignorant in the sense of never treating the industry s conventional wisdom as unquestionable dogma. The trendsetters only dogma is Question everything. How to get ignorant to become smart Walk through your office store or plant as you have never done before. Each step of the way adopt the naive eyes of a young child and ask questions like Why are things done this way or Why can t we do that a different way As you talk with manufacturers and distributors in your supply channel notice the compromises being tolerated out of it s-always-been-done-this-way habit. Then imagine you are a child who feels no need to compromise. Remember kids don t care about budgets so don t shut down your capacity for no-limit thinking at the very outset with preoccupations about paying for the innovation. Better still invite a group of grade-schoolers to tour your business and encourage them to voice their questions and share their reactions. Get ready for an eye-opening experience. In 1966 Payless Shoes President Maxine Clark left to pursue her mission of bringing the theater back to retailing. In her research Clark visited a factory that offered tours to grade schools and scout troops. She observed how the process of seeing products actually being manufactured enthralled the children. Clark decided to recreate the factory s process in a mall-based retail experience known as Build-A-Bear Workshop. The workshop is organized into a 103 Invent Business Opportunities No One Else Can Imagine sequence of eight stations where children and adults work on their furry friend selected from 30 stuffed animals. The stations are .