tailieunhanh - Invent Business Opportunities No One Else Can Imagine phần 3

Nhưng đây là một khái niệm hỗ trợ Assumption gây tử vong. Hầu như tất cả mọi thứ trong điều của chúng tôi cho rằng sống mạnh mẽ được xây dựng trên kinh nghiệm quá khứ-Làm thế nào để bạn quản lý cho ence, giáo dục, nuôi dưỡng, phát triển ngắn hạn, trong khi cũng innoskills, thành công, và thất bại. Các doanh nghiệp vating cho tương lai? xây dựng trên tài sản thành lập chẳng hạn như những chiến lược trong quá khứ, tài sản thương hiệu, tài nguyên, chia sẻ thị trường, tài năng, công ty. | Invent Business Opportunities No One Else Can Imagine Who will be your future competitors Besides traditional competitors this includes entire industries that might one day constitute competition. For instance Microsoft and First Data Corporation produce on-line bill-paying software which allows consumers to pay bills with the stroke of a computer key no need to write checks provided by a local bank. advertises jobs on-line nationwide threatening one of the newspaper industry s main revenue sources. What will be your future products and services Go beyond product line extensions to invent products and services that introduce new value to targeted markets. Which of your current customer segments are defining value differently For example has the Internet caused them to define convenience of service by a new standard How will you go to market The we ve-always-done-it-this-way approach to sales and distribution should be treated as ripe for transformation. Stockbrokers did virtually all their business by phone until Charles Schwab and E-Trade introduced on-line trading. Insurance policies formerly sold exclusively by agents calling on prospects are now available on-line. Manufacturers like Nike are jostling the supply channel by building their own retail stores and providing on-line ordering. What core competencies will set you apart In his book Competingfor the Future leading strategist Gary Hamel defined a core competency as a bundle of skills and technologies that enables a company to provide a particular benefit to customers. For example Cisco s competence in managing strategic partnerships offers a steady supply of leading-edge technology solutions to key accounts. Starbucks brand management gives customers a reliable quality assurance behind its products. Nike s product design satisfies the performance requirements of athletes and provides fashion for style-conscious consumers. Subway International s competence in franchise operations insures .

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