tailieunhanh - B2B brand management

When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson. These brands also happen to be among the most cited best-practice examples in the area of Business-to-Consumer (B2C) branding. For these companies their brand represents a strong and enduring asset, a value driver that has literally boosted the company’s success. Hardly any company neglects the importance of brands in B2C. | B2B Brand Management Philip Kotler Waldemar pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 0 .

TỪ KHÓA LIÊN QUAN