tailieunhanh - Web Technologies phần 6

hội trường thị trấn, các thương hiệu thành phố và đại diện và ý nghĩa của chúng được thay đổi, chính xác với ý định phá vỡ đi hình ảnh trước đó và thúc đẩy một hình ảnh mới được cải thiện liên quan đến các đảng phái chính trị đã thành lập chính phủ, | City Brands and their Communication through Web Sites town halls the city brands and their representation and meanings are changed precisely with the intention of breaking away from the previous image and promoting a new improved image related to the political party that has formed the municipal government. These changes create dysfunction as the brands need time to be implemented and require their evolution to be homogenous and coherent. The persistence and durability of a brand is key for its implementation and acceptance by all sectors ofthe public. Therefore brand changes only create more confusion in the identities and images of the cities. Finally but importantly difficulty in the creation of city brands lies in coordination taking into account the umbrella brands of destinations greater than the cities. In tourism the broader destinations regions nations states or countries include those within them in their brand for the promotion of tourism. So this presents us with a number of questions Should the umbrella brands take into account and be coherent with the city brands that they include Should they all be related Should they be coherent with each other Should they have common features Should the attributes of the umbrella brands be shared by the brands of the respective cities that are represented TREATMENT OF CITY BRANDS ON THE WEB The Internet and new information technologies play a key role in communicating the cities and their brands. They are an important source of information. Destination Management Systems are more than simple websites. In addition to the information they offer advertising marketing and sales applications and have interactive resources that in an entertaining way provide services and attract the attention of the users. Currently through a city s tourism website you can get information make reservations etc. However in the promotion of the cities not only as tourist destinations but also as business centers and residential areas .