tailieunhanh - Sách 193 Creative Marketing Ideas

Phần của quảng cáo truyền hình hãy còn thấp so sánh với quảng cáo trên báo chí ngoại trừ một số nước như Hy lạp, Ý, Bồ Đào Nha và Nhật bản. Tuy nhiên, trong những năm gần đây, khuynh hướng chung là sự suy giảm của doanh số quảng cáo trên báo chí. Ví dụ của Pháp cho ta thấy điều đó. Vào khoảng năm 1970, tỷ lệ quảng cáo trên mặt báo ở Pháp lên đến 70% nhưng nó đã tụt xuống còn 60% (1980) rồi dưới mức 50% vào năm 1993 (47,3% trong năm 1996). Trong khi đó, nhờ sự tự do. | 193 Creative Marketing Ideas Unique original low-cost marketing tips to grow your small business retail store or freelance business Copyright 2002 Sam Decker Copyright 2002 Sam Decker Chapter 1 Advertising 1. Advertising media options for national advertiser Bulk e-mail advertisement lists Card packs Catalog advertising Co-op direct mail Inside othcrpcoplc s products Coupon books Direct mail Inside Stores Internet online advertising Local and regional publications National association publications National business newspapers National magazines and newspapers Newsletters Outdoor advertising buses benches taxis billboards airport terminal shopping mall display telephone booths train stations subways etc. Package inserts Television and radio Trade journals Trade shows Web pages 2. Advertising media options for local or regional advertiser Advertiser sponsored maps of the city Chamber of Commerce publications Co-op advertising Direct mail Coupon books Copyright 2002 Sam Decker Internet online advertising Localmagazincs Local trade associations publications Local trade shows Local Web pages Midair media Plane banner blimp sky writing Newspapers Outdoor advertising buses benches taxis billboards subways etc. Television and radio stations Visitor tourist guides in motels Yellow pages 3. Find bargains in advertising with radio stations Run of Station and newspapers Run of Paper. This means that the station or paper runs your ad whenever they have open space or time. On radio that might mean very early in the morning or late at night. For newspapers it might mean you don t get to choose when your ad runs or the placement. When the publication is at deadline rather than filling an empty space with filler copy they can place your ad there for a bargain price. Also look for identical ads appearing twice in a publication. Sometimes a magazine or newspaper will run an ad in a second spot for free if there s an empty space at press time. Talk to the ad manager and offer to pay .