tailieunhanh - WRITING AN EFECTIVE BUSINESS

Many companies spend weeks preparing a sales presentation to a customer, but overlook the necessity of taking the same care when dealing with their bank manager or a potential investor. Banks and investors look for detailed information to accompany an application for funds. Therefore management needs to be able to write effective business plans. In this booklet we show you how to go about writing a successful business plan not only for these external purposes but also as an important management tool for internal purposes | WRITING AN EFFECTIVE BUSINESS PLAN the entrepreneurship centre WRITING AN EFFECTIVE BUSINESS PLAN 110 Laurier Ave. w. Ground Floor Ottawa ON K1P1J1 Tel 613 560-6081 Fax 613 560-2102 1 WRITING AN EFFECTIVE BUSINESS PLAN Acknowledgements The Entrepreneurship Centre and OCRI gratefully acknowledge the support and funding provided for this workbook by our sponsors 580 CFRA and the Ottawa Citizen. OTTAWA jftCTTIZEN Copyright No PART OF THIS WORKBOOK EXCEPT THOSE PARTS EXPRESSLY DESIGNED TO BE COPIED FOR INDIVIDUAL USE MAY BE PHOTOCOPIED OR DISTRIBUTED EXCEPT WITH PRIORWRITTEN CONSENT OF The Entrepreneurship Centre. Ottawa Canada 2000 w RITING Keira Torkko Senior Business Advisor The Entrepreneurship Centre Ottawa Canada Graphic Design Lynne D. Browne Action by Design Ottawa Canada 2 Table of Contents Page Introduction. 4 Business Plan Research. 6 Business Plan Outline. 7 Executive Summary. 8 Draft Executive Summary. 9 Company Profile. 10 Draft CompanyProfile. 11 Industry Overview. 12 Draft Industry overview. 13 Service or Product. 14 Draft Service or Product. 15 Target Market. 16 Draft Target Market. 17 Competitive Analysis. 18 Draft Competitive Analysis. 19 The Marketing Mix. 20 Promotional Strategy. 20 Draft PromotionalStrategy. 21 Place. 22 Draft Place. 23 Pricing. 24 Draft Pricing. 25 Operations Suppliers. 26 Draft Operations Suppliers. 27 Operating Regulations. 28 Draft OperatingRegulations. 29 Manufacturing Plan. 30 Draft Manufacturing Plan. 31 Human Resources. 32 Draft Human Resources. 33 Financial Statements Balance Sheet and Income Statement. 34 Draft Balance Sheet and Income Statement. 35 Cash Flow Statement. 36 Draft CashFlowStatement. 37 Conclusion. .