tailieunhanh - DIGITAL MUSIC REPORT 2009: New BusiNess Models for a ChaNgiNg eNviroNMeNt

The Internet has indeed helped create a global village. Yet, as more people connect to the Internet from all over the world, the reality remains; they speak different languages and have different expectations. In order to meet these expectations it makes it mandatory for companies to develop country or region specific websites. Websites should also have online translations and should be aware of different business customs. Marketers are often tempted to use their existing business models and values and introduce them to an entirely different environment. This is a mistake. . | DIGITAL MUSIC REPORT 2009 NEW BUSINESS MODELS FOR A CHANGING ENVIRONMENT. IFPI DIGITAL MUSIC REPORT 2009 Contents p3 Introduction Music has embraced the future with new business models - Will governments secure a future for digital content p4 Section 1 Shaping a new era in digital music - Digital music key facts and figures p8 Section 2 New business models for a changing environment - The shift to music access - More choice in music downloads - Social networks and ad-supported services deliver - New frontiers brands games and merchandising - Public performance getting fair value for music - Digital music goes global - three countries in focus p18 Section 3 The core mission - investing in talent - Cutting through the digital noise - Adding value to artists - Broadening services - Marketing an album in the digital world - A team sharing the same vision The manager s view p22 Section 4 Monetising music in an era of free - the role of ISPs and governments - A future for local music and film France and Spain in focus - From concept to reality governments start to move on ISP cooperation p26 Section 5 Education - the campaign for hearts and minds - Young People Music and the Internet - - National campaigns p28 Section 6 Creative voices speak out - When did intellectual property become free - music managers speak out - Commerce in the era of free - a common challenge for creative industries p30 Section 7 Pre-release piracy industry steps-up action 2 INTRODUCTION Music has embraced the future with new business models -will governments secure a future for digital content By John Kennedy chairman and chief executive IFPI. The recorded music industry is reinventing itself and its business models. Our world in 2009 looks fundamentally different from how it looked five years ago. Record companies have changed their whole approach to doing business reshaped their operations and responded to the dramatic transformation in the way music is distributed and consumed. .

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