tailieunhanh - GLOBALIZING THE BUSINESS CURRICULUM AT ALABAMA STATE UNIVERSITY

The individual segments of business tourism (conferences and meetings, exhibitions and trade fairs, incentive travel, corporate events, outdoor events) are the five segments which are the prime focus of marketing activities by venues and destinations, because decisions about where the events take place are open to influence. The organisers of the event may have greater flexibility in deciding where it is held, and are able to use their own judgement or discretion. For this reason, these five segments are often described as ‘discretionary’. Individual business travel, on the other hand, is termed ‘non-discretionary’ because, while the mode of transport (road, rail or air, for example). | Alabama - Alabama State University GLOBALIZING THE BUSINESS CURRICULUM AT ALABAMA STATE UNIVERSITY Abstract The College of Business Administration COBA of Alabama State University a Historically Black College and University in collaboration with the Alabama Automotive Manufacturers Association AAMA National Association of Black Accountants NABA Montgomery Area Chamber of Commerce ChungAng University of South Korea Boeing Company BWXT-Y12 and the Wilcox County s Central High School has developed a two-year program entitled Globalizing the Business Curriculum at Alabama State University. This program is designed to both instill an international perspective in our students faculty and local small businesses and prepare them with the skills and knowledge to operate in a global business environment. Specifically the objectives of the programs are 1. Curriculum Development a. Develop and implement an undergraduate minor in international business IB with a foreign language component. b. Develop and offer three new IB courses to meet the global content needs of the IB minor. c. Introduce real-time real-life case studies in the graduate-level course in International Accounting through videoconferencing presentations made by executives from top accounting firms. 2. South Korea Study-Tours and Domestic Automotive Plant Tours a. Develop and implement two overseas weeklong study-tours to South Korea for our students with the help of our university partner in South Korea - ChungAng University. b. Organize daylong tours to the Hyundai Honda and Mercedes-Benz automotive plants located in Alabama. Large global corporations headquartered in South Korea Japan and Germany respectively operate these three plants. 3. Faculty Development a. Provide faculty training in international business to facilitate higher standards in teaching and research. This will be done through our agreements with the CIBERs at University of Memphis and University of Connecticut and our university and business

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