tailieunhanh - Social impact, business benefits, and investor returns

Social media has not provided a big payoff yet, but small businesses that use it remain optimistic it will in the next 12 months. More than half (57 percent) believe they will make a profit from social media in the next 12 months; this optimism is slightly higher (though not significantly so) than six months ago when it was 45 percent. Portable devices help small businesses participate in social media. A third of owners who use social media (34 percent) use a portable device to participate in social media activities for their business. This is similar. | MEASURING OF CORPORATE PHILANTHROPY Social impact business benefits and investor returns by Terence Lim . COMMITTEE EKCÔURA INtì CORPORATE philanthropy About CECP The Committee Encouraging Corporate Philanthropy CECP is the only international network of CEOs and chairpersons actively working to effect positive change through corporate giving. Its mission is to lead the business community in raising the level and quality of corporate social engagement. CECP s 170 members include CEOs and chairpersons of the world s largest and most well-regarded corporations from a diverse and broad range of industry sectors. For more information visit . CECP welcomes your feedback on this report. Contact information Committee Encouraging Corporate Philanthropy 110 Wall Street Suite 2-1 New York NY 10005 info@ ISBN 978-0-615-34109-5 iOk This publication was printed with soy-based ink on 10 post-consumer waste paper fiber made with wind-generated electricity by a Forest Stewardship Council certified printer. MEASURING THE VALUE OF CORPORATE PHILANTHROPY SOCIAL IMPACT BUSINESS BENEFITS AND INVESTOR RETURNS by Terence Lim . 2010 Committee Encouraging Corporate .

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