tailieunhanh - HOW TO WRITE A BUSINESS PLAN: MCKINSEY&COMPANY

This document is copyrighted by the NFPA. It is made available for a wide variety of both public and private uses. These include both use, by reference, in laws and regulations, and use in private self-regulation, standardization, and the promotion of safe practices and methods. By making this document available for use and adoption by public authorities and private users, the NFPA does not waive any rights in copyright to this document. Use of NFPA documents for regulatory purposes should be accomplished through adop- tion by reference. The term “adoption by reference” means the citing of title, edition, and publishing information only. Any deletions, additions, and changes. | HOW TO WRITE A BUSINESS PLAN McKinsey Company Table of Contents 1. THE ROUTE FROM CONCEPT TO Success Stages of 2. THE business Development of a business Elements of a promising business Protecting your business Presenting to 3. THE BUSINESS Advantages of a business Characteristics of a successful business The investor s point of Tips on preparing a professional business plan . 21 4. sTruCtUre aNd key elements of a business Executive summary. 23 Product or Management team . 26 Market and Marketing and sales. 32 Business system and Implementation Opportunities and Financial planning and 5. CASE study CITYSCAPE . 48 CityScape Idea and business CityScape Business . - EXECUTIVE . - SERVICE IDEA. 52 . - MANAGEMENT TEAM. 53 . - MARKET AND . - COMPETITOR ANALYSIS. . 55 . - CITY SCOPE S COMPETITIVE ADVANTAGES .56 . - MARKETING AND SALES. .57 . - BUSINESS SYSTEM AND . - IMPLEMENTATION SCHEDULE. 60 . - OPPORTUNITIES AND . - FINANCIAL PLANNING AND FINANCING .62 Critique of elements of CityScape business 2 Preface This Guide to writing a business plan is designed to help you in developing your business idea from concept to company . It details the contents scope and structure of a business plan and the expectations venture capitalists have when reading one and provides valuable pointers on starting up a company. The Guide is not intended as a business studies resource nor is it a theoretical treatise on the nature of business plans per se. Rather it offers practical tips to help you get started setting up your company. Naturally there is no guarantee that all