tailieunhanh - INSIGHTS 2013 - REDEFINING EXPERIENCE: TRANSFORMING GLOBAL BUSINESS THROUGH CONNECTED THINKING

Effective communication is essential to the success of all the above categories of needs analysis. The mechanisms established need to ensure proper ‘bottom up’ communication from the local level, as it is difficult to make the voice of the SME sector heard at the national level – this is particularly so for informal and micro enterprises. Information and communication technology is now beginning to change this. For a selection of websites on SMEs and their development see also Annex . Information alone is neither knowledge nor learning. Even in the most sophisticated economies a substantial gap remains in communication with SMEs. Associations remain. | INSIGHTS 2013 Redefining Experience Transforming Global Business Through Connected Thinking Í Sapient Nitro There is nothing so terrible as activity without insight. -Johann Wolfgang von Goethe TABLE OF CONTENTS 5 7 WELCOME TO INSIGHTS 2013 Alan Herrick IN-STORE DIGITAL RETAIL THE QUEST FOR OMNICHANNEL Hilding Anderson Rachel Zinser with Rebecca Prettyman Lauren Egge 47 52 HOW SENSORS ARE CONNECTING THE WORLD AND THE IMPLICATIONS FOR EXPERIENCE DESIGN OE Benno Schmidt INVISIBLE BRAND INTERFACES Joe Daniel Harvey 21 25 2012 DIGITAL IQ EXCERPT L2 Think Tank TRENDS FOUR TRENDS SHAPING 56 IS THERE A TERMINAL VELOCITY FOR YOUTH AND DIGITAL OE Omaid Hiwaizi MARKETING PRIORITIES Hilding Anderson Todd Cherkasky Donald Chestnut TREND 1 Real-Time Control New Consumer- Oriented Devices and Data 61 RESPONSIVE DESIGN 101 OPTIMIZING FOR MULTIPLE SCREENS Dan Israel Mayur Gupta TREND 2 Predicting Desire Building the Infrastructure to Anticipate Consumer Needs in Real Time 29 35 FUTURE OF TV David Hewitt Lucy Devassy CUSTOMER EXPERIENCE IS ON THE MOVE 69 PREDICTING DESIRABILITYLESSONS FROM A TEEN GENIUS Sheldon Monteiro 39 Nigel Vaz MOBILE PAYMENTS 75 THE FUTURE OF BUSINESS INSIGHT Lee Woodard Chris Handley 45 THE FUTURE OF MONEY Perry Chan THE ECONOMY OF ONE 81 THE BIG DATA ERA LEARNING TO ACT IN REAL TIME James Buchanan THE CONSUMER AS PRODUCER INFLUENCER AND PURCHASER OE Dan Israel Perry Chan 86 DIGITAL LUXURY 101 HOW TO ENHANCE THE CUSTOMER EXPERIENCE OE Hazel .