tailieunhanh - VISIT LOUDOUN 2012-2013 Business Plan

We comply with all state and federal laws and conform to the highest standards of professional conduct. We transact University business in compliance with all applicable laws, regulations, and University policies and procedures. We do not misrepresent our status or authority in our dealings with others. To the extent that we belong to professions that are governed by standards specific to the profession (such as attorneys, psychologists, or certified public accountants), we adhere to such professional standards. We conduct ourselves in accordance with professional principles for scholarly work, including upholding academic codes of conduct and professional standards for research. . | 2012-2013 Business Plan __Objectives - Strategies - Measures_ Visit Loudoun 112-G South Street SE Leesburg VA 20176 About Visit Loudoun Vision Statement Visit Loudoun s vision for tourism in Loudoun is to be a must visit destination supported by the community that recognizes the economic and quality of life benefits that come from sharing our home with visitors. We seek to be the preferred East Coast wine country experience. Mission Statement The mission of Visit Loudoun is to generate economic benefits for Loudoun County and its jurisdictions through marketing Loudoun as a visitor destination. International Accredited Destination Marketing Organization DMO The DMO is accredited by the Destination marketing Accreditation Program DMAP of the Destination marketing Association International 2505 M St. . Suite 500 Washington DC 20036 Ph 202-296-7888 2 Table of Contents_ Table of Contents Marketing Tourism Trends for Visitor Profile for Loudoun New Developments for 2012-2013 Fiscal New and Revised Goals for 2012-2013 Fiscal Business Strategy and Research Marketing Media Relations Sales Visitor and Industry Relations Administrative Summary of Visit Loudoun Measureable Performance Industry Leadership Positions Held by the Visit Loudoun