tailieunhanh - DTI ECONOMICS PAPER NO.15 Creativity, Design and Business Performance

We see this report as a starting point for debate on how best to promote greater creativity and design across UK businesses and Government. More work is needed on definition and measurement, including internationally, if we are to track the UK’s progress in these important areas in the future. Given the novelty and complexity of the issues involved, we have drawn heavily on five specially commissioned papers by leading academics in this field. We are grateful to colleagues from HM Treasury, the Department for Culture, Media and Sport and the Design Council for contributing to our report | dti DTI ECONOMICS PAPER Creativity Design and Business Performance NOVEMBER 2005 dti The DTI drives our ambition of prosperity for all by working to create the best environment for business success in the UK. We help people and companies become more productive by promoting enterprise innovation and creativity. We champion UK business at home and abroad. We invest heavily in world-class science and technology. We protect the rights of working people and consumers. And we stand up for fair and open markets in the UK Europe and the world. DTI ECONOMICS PAPER Creativity Design and Business Performance NOVEMBER .