tailieunhanh - THE GOOGLE STORY Inside the Hottest Business

THE GOOGLE STORY Inside the Hottest Business, Media and Technology Success of Our Time DAVID VISE and MARK MALSEED DAVID VISE is a reporter for the Washington Post. A winner of the Pulitzer Prize in 1990, he is the author of three books including The Bureau and the Mole. Mr. Vise is a graduate of the University of Pennsylvania and the Wharton School. He was formerly an investment banker with Goldman Sachs & Co. MARK MALSEED is a writer, researcher and contributor to the Washington Post and the Boston Herald. He carried out the research for two best-sellers, Plan of. | 168 THE GOOGLE STORY Inside the Hottest Business Media and Technology Success of Our Time DAVID VISE and MARK MALSEED DAVID VISE is a reporter for the Washington Post. A winner of the Pulitzer Prize in 1990 he is the author of three books including The Bureau and the Mole. Mr. Vise is a graduate of the University of Pennsylvania and the Wharton School. He was formerly an investment banker with Goldman Sachs Co. MARK MALSEED is a writer researcher and contributor to the Washington Post and the Boston Herald. He carried out the research for two best-sellers Plan of Attack and Bush At War. Mr. Malseed is a graduate of Lehigh University. The Web site for this book is at . 1 168 1 The Genesis of a Great Idea 2 Not since Gutenberg invented the modern printing press more than 500 years ago making books and scientific tomes affordable and widely available to the masses has any new invention empowered individuals and transformed access to information as profoundly as Google. With its colorful childlike logo set against a background of pure white Google s magical ability to produce speedy relevant responses to queries hundreds of millions times daily has changed the way people find information and stay abreast of the news. Woven into the fabric of daily life Google has seemingly overnight become indispensable. Millions of people use it daily in more than 100 languages and have come to regard Google and the Internet as one. The quest for immediate information on anything and everything is satisfied by googling it on a computer or cell phone. Men women and children have come to rely so heavily on Google that they cannot imagine how they ever lived without it. D avid Vise and Mark Malseed 3 Strange as it may sound considering the fact Google is today worth more than Disney and General Motors combined Sergey Brin and Larry Page the two young co-founders of Google never actually set out to change the world. When the company was founded in 1998 it didn t .