tailieunhanh - Modelling Consumer Behaviour

Consumer decision-making is defined as the behaviour patterns of consumers that precede, determine and follow the decision making process for the acquisition of need satisfying products, ideas or services (Du Plessis & Rousseau, 1999). During the consumer decision-making process, not only do consumers make decisions regarding which brand options to choose but they also decide what quantity of the good to purchase. | Modelling consumer behaviour Printed by Universal Press 2000 Wander Jager Cover design Wander Jager Cover lay-out Jos Hendrix Groningen ISBN 90-76269-17-3 NUGI 714 This research has been financed by the Dutch National Institute of Public Health and the Environment RIVM . Rijks universiteit Groningen Modelling Consumer Behaviour Proefschrift ter verkrijging van het doctoraat in de Psychologische Pedagogische en Sociologische Wetenschappen aan de Rijksuniversiteit Groningen op gezag van de Rector Magnificus dr. . Bosscher in het openbaar te verdedigen op donderdag 15 juni 2000 om uur door Wander Jager geboren op 26 augustus 1962 te .

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