tailieunhanh - The State of Marketing 2011: Unica’s Annual Survey of Marketers

Development of the initiative required investment of the organization’s discretionary funding which would have to be diverted from programmatic support. It was estimated that it would take three years before these efforts produced a meaningful return on investment, if ever. In 2001, PSI granted Roberts and her team limited funding and internal support to launch YouthAIDS. YouthAIDS grew dramatically to become a multi-million dollar education and prevention program. Using media, pop culture, music, theater and sports to change the landscape, YouthAIDS made talking about HIV/AIDS “cool.” The YouthAIDS approach stresses self-empowerment and healthy decision-making. | unica The State of Marketing 2011 An IBM Company Unica s Annual Survey of Marketers MARKETING SUCCESS STARTS WITH U MARKETERS SEE THE OPPORTUNITIES YET ARE LESS CERTAIN ABOUT HOW TO SEIZE THEM The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica s Annual Survey of Marketers a must read. Last year Unica s survey revealed the following key concerns among marketers an overall shift to online marketing a greater emphasis on website personalization and a general dissatisfaction with IT support for marketing s technology needs. This year the survey found continued interest in many of the same issues plus a more urgent need to turn data into action increasing recognition of mobile s marketing power and a desire for more integrated technology solutions. Our current report is based on a survey of almost 300 online and direct marketers who Represent a comprehensive mix of companies by location revenues and industry. All responding companies report more than 100M in annual revenue the largest block 54 reports 1B or more per annum. Assume responsibilities across the complete spectrum of marketing roles over one third 35 are marketing executives. Play some role in the purchase of technology whether it s to authorize recommend review or evaluate technology needs and options. To monitor trends many of the survey questions have been carried over from last year. But in response to new developments - such as the maturing of social media and mobile marketing and the increased recognition of the need for interactive marketing - the survey posed nine new questions opening fresh areas of insight. Snapshot of key findings Marketers Seem Ready to Bridge the Gap Between Analysis and Action - This year measurement analysis and learning overtook IT support of marketing needs as the 1 marketing bottleneck. And after years of analysis paralysis respondents identified turning data-into-action as .

• Marketing - Bán hàng
• current guidelines
• recommend treatment
• symptomatic HIV
• preventive treatment
• Opportunistic infections
• morbidity and mortality
• Thrombotic thrombocytopenic purpura
• Acute kidney injury
• Current practice guidelines
• Inpatient medicine
• Vertebral osteomyelitis
• Valvular heart disease
• Infective endocarditis
• Venous thromboembolism
• Peripheral arterial disease
• Idiopathic pulmonary fibrosis
• Public health
• Food based dietary guidelines
• Dietary intakes
• Diet quality
• Environmental impacts
• Current diagnosis
• Sexually transmitted diseases
• Screening guidelines
• Vaginal discharge
• Genital ulcer disease
• Lymphogranuloma venereum
• Commonly encountered genital dermatoses
• Epigenetic Paradigm
• Lifestyle Changes
• Russian Mortality Crisis
• Current Concepts
• Epidemiology
• Pathophysiology and Future Remarks
• current investment
• climate in Denmark
• German market
• German economy
• Legal environment
• Purchase contract
• Gray or White
• Language Deficits
• Novel Imaging
• Medical Therapy
• Current Status
• Future Targets
• Evasion Strategies
• Neisseria gonorrhoeae
• Syphilis
• Protozoal Infection
• Human Trichomoniasis
• Current Perspectives
• antiretroviral treatment
• TB incidence
• antiretroviral drugs
• current evidence base
• genuine concern
• international consensus
• inefficient resource
• society organizations
• Environment and Development
• Composition Courses
• Practical Guidelines
• Current Issues
• Program Assessment
• Practical Resources
• Staff Development