tailieunhanh - THE MARKETING AGENCY BLUEPRINT - the handbook for building hybrid pr, seo, content, advertising, and web irms

With this in mind, Roberts met with Holscher and together they created YouthAIDS, sketching the logo and mission on a napkin over coffee in a Washington, DC café. YouthAIDS would be a specific entity within the PSI portfolio of activities. The concept was to begin with a cause-related marketing campaign that would provide a platform from which to raise awareness, promote PSI’s work and provide a novel source of funding. The cause – preventing young people from becoming infected with HIV – would form the core of the campaign. In collaboration with corporate partners, cause-related marketing efforts would. | foreword by brian halligan co-founder and CEO of HubSpot the marketing agency blueprint the handbook for building hybrid pr seo content advertising and web firms I paul roetzer founder and CEO of PR 20 20 Contents Foreword Brian Halligan Acknowledgments Introduction The Origin The Opportunity to Emerge Causes for Change Accelerating Transformation The Value Imperative Chapter 1 Eliminate Billable Hours Disrupt or Be Disrupted A Broken System The Power of Transparency The Move to Standardized Services and Set Pricing Value-Based Pricing Focus on Recurring Revenue Chapter 2 Transform into a Hybrid Every Firm Is a Tech Firm Meet the Demand for Digital Services Understand Your Role in the Ecosystem The Art of Outsourcing and Collaboration Diversify Your Revenue Streams Chapter 3 Think Talent and Team Great Teams Finish First A Players The Draft and Free Agency Hire Retain and Advance Hybrid Professionals Talent Evaluation and Professional Reviews Leaders Must Lead The LeBron James Parable Chapter 4 Build a Scalable Infrastructure Make Decisions That Fit Your Growth Goals The Realities of Costs Funding and Cash Flow Agility Mobility and the Cloud Chapter 5 Devise an Inbound Marketing GamePlan The Shift to Inbound Marketing Origins of the Inbound Marketing GamePlan The Foundation Brand and Website Audiences Segment and Prioritize Objectives Set Your Success Factors Strategies and Tactics Take an Integrated Approach Does Inbound Marketing Really Work for Agencies Chapter 6 Control the Sales Funnel Agency Sales System Essentials People Tools and Processes Understanding the Buying Cycle Lead .

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