tailieunhanh - Introduction of New Agricultural Technologies and Marketing Strategies in Central Mozambique

Not long ago, social media seemed so new and different that it was treated as an appendage of sorts—a kind of marketing that should be tried only by “experts.” While that view still exists to some degree today, it’s become clear to many that social media is no longer marketing’s new thing. It’s now simply part of the way we do marketing today. I believe that the proper way to view social media from a small-business owner’s point of view is as more of an evolution than a revolution. Traditional marketing tactics such as advertising, referrals, and public relations are still very important,. | Institute of Agricultural Research of Mozambique Directorate of Training Documentation and Technology Transfer Research Report Series Introduction of New Agricultural Technologies and Marketing Strategies in Central Mozambique by Rafael N. Uaiene Research Report No. 2E August 2006 Republic of Mozambique DIRECTORATE OF TRAINING DOCUMENTATION AND TECHNOLOGY TRANSFER Research Report Series The Directorate of Training Documentation and Technology Transfer of the National Institute for Agricultural Research in collaboration with the Michigan State University maintains two publication series for research on Agricultural Research issues. Publications under the Research Summary series are short 3 - 4 pages carefully focused reports designated to provide timely research results on issues of great interest. Publications under the Research Report series are designed to provide longer more in depth treatment of agricultural research issues. The preparation of Research Summary reports and Research Reports and their discussion with those who design and influence programs and policies in Mozambique is an important step in the Directorate s overall analyses and planning mission. Comments and suggestion from interested users on reports under each of these series help to identify additional questions for consideration in later data analyses and report writing and in the design of further research activities. Users of these reports are encouraged to submit comments and inform us of ongoing information and analysis needs. Paula Pimentel Director Directorate of Training Documentation and Technology Transfer National Institute for Agricultural Research of Mozambique ii ACKNOWLEDGEMENTS The Directorate of Training Documentation and Technology Transfer is undertaking collaborative research on Agricultural research with the Michigan State University s Department of Agricultural Economics. We wish to acknowledge the financial and substantive support of the National Institute for .