tailieunhanh - Undergraduate study in Economics, Management, Finance and the Social Sciences

India’s diamond supply was largely exhausted by the early eighteenth century, and the diamond trade moved to Brazil, then later to southern Africa. At the same time, London emerged as the world’s diamond sorting center, and Amsterdam and Antwerp became influential trade centers as well. Diamonds became an even more popular fashion item, worn by royalty and wealthy women at significant social occasions. The 1870 discovery of massive diamond deposits near the confluence of the Vaal and Orange rivers in South Africa was a watershed moment, igniting a diamond rush. British-born politician and businessman Cecil Rhodes began buying up the claims. | UNIVERSITY OF LONDON INTERNATIONAL PROGRAMMES Principles of marketing H. Ali R. Gomez MN3141 2790141 2011 Undergraduate study in Economics Management Finance and the Social Sciences This is an extract from a subject guide for an undergraduate course offered as part of the University of London International Programmes in Economics Management Finance and the Social Sciences. Materials for these programmes are developed by academics at the London School of Economics and Political Science LSE . For more information see LSE THE London School OF ECONOMICS and Political Science This guide was prepared for the University of London International Programme by H. Ali Lecturer in Marketing Open University Business School Open University and R. Gomez Senior Lecturer in Employment Relations and Organisational Behaviour EROB Department of Management London School of Economics. This is one of a series of subject guides published by the University. We regret that due to pressure of work the authors are unable to enter into any correspondence relating to or arising from the guide. If you have any comments on this subject guide favourable or unfavourable please use the form at the back of this guide. University of London International Programmes Publications Office Stewart House 32 Russell Square London WC1B 5DN United Kingdom Website Published by University of London University of London 2009 Reprinted with minor revisions 2011 The University of London asserts copyright over all material in this subject guide except where otherwise indicated. All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher. We make every effort to contact copyright holders. If you think we have inadvertently used your copyright material please let us know. Contents Contents Chapter 1 A general introduction to the subject The structure of the Aims and .

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