tailieunhanh - BEST PRACTICES IN SOCIAL MARKETING SAFE WATER SOLUTION FOR HOUSEHOLD WATER TREATMENT: LESSONS LEARNED FROM POPULATION SERVICES INTERNATIONAL FIELD PROGRAMS

The third model is constructed by CIBC, following their usual data mining procedure for a direct marketing campaign. The modeller at CIBC trained the model, and then passed on to us the validation result. The supervised learning algorithm of their choice is linear logistic regression. A considerable amount of time is spent on data preparation, including variable selection, variable transformation, and variable imputation. The first step in their modelling procedure is to significantly reduce the number of input variables by performing exploratory analysis on the data. This is done by having the modeller examine the relationships between the. | USAID FROM THE AMERICAN PEOPLE BEST PRACTICES IN SOCIAL MARKETING SAFE WATER SOLUTION FOR HOUSEHOLD WATER TREATMENT LESSONS LEARNED FROM POPULATION SERVICES INTERNATIONAL FIELD PROGRAMS March 2007 This publication was produced for review by the United States Agency for International Development. It was prepared by the Social Marketing Plus for Diarrheal Disease Control Point-of-Use Water Disinfection and Zinc Treatment POUZN project. POUZN Research Report No. 2 POUZN Research Report Series POUZN s research report series addresses important issues of childhood diarrhea prevention and management focusing on point-of-use water disinfection and zinc treatment. The papers are disseminated to a broad audience including donor agency representatives commercial and private sector partners policy makers technical advisors and researchers. POUZN staff and external experts review all papers. Recommended Citation POUZN Project. March 2007. Best Practices in Social Marketing Safe Water Solution for Household Water Treatment Lessons Learned from Population Services International Field Programs. The Social Marketing Plus for Diarrheal Disease Control Point-of-Use Water Disinfection and Zinc Treatment POUZN Project Abt Associates Inc. Bethesda MD. Social Marketing Plus for Diarrheal Disease Control Point-of-use Water Disinfection and Zinc Treatment POUZN is a five-year task order under USAID s Private Sector Program PSP indefinite quantity contract. POUZN works globally to introduce and scale-up low-cost point-of-use POU water treatment products and zinc a new effective treatment for diarrhea for the reduction of child morbidity and mortality from diarrhea. For more information contact http section project otherprojects pouzn pouzn_abt Download Download copies of POUZN publications at or or http content resource detail 3920 Cover Photos by Population Services International Photographs throughout the report

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