tailieunhanh - How to select, motivate, and manage the people and organizations who sell your goods and services: Direct, Distributor, OEM, VAR, Systems Integrator, Rep, Retail

An implicit assumption made by the traditional direct marketing paradigm is that profit can only be generated by a direct promotion. In other words, it has been assumed that a customer would not make the purchase unless being contacted by the campaign. As such, how one would behave without the direct promotion is of no concern. However, we have to wonder if such an assumption holds in real life. It is not unrealistic to believe that some customers will make the purchase on their own without receiving the contact. . | The Handbook of Channel Marketing How to select motivate and manage the people and organizations who sell your goods and services Direct Distributor OEM VAR Systems Integrator Rep Retail by Edwin Lee E-mail edwinlee@ Innovators and early-adopters edition 1995 1996 by Edwin Lee All Rights Reserved No part of this book may be reproduced in any form or by any means without the express written permission of the copyright holder. To Arnold Jorgensen An engineering craftsman a recreational adventurer my mentor and my friend.

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