tailieunhanh - Bachelor thesis Destination Marketing Organizations in Europe An in-depth analysis

As consumers increasingly value environmental resources they are prepared to pay for them premium prices (Pigram,1996; Archer,1996; Thomas, 1992; Garrod and Willis, 1992; Laarman, and Gregersen, 1996). Hence, local resources become a central asset for destinations and tourism suppliers and their sustainability a core function of tourism marketing. Middleton and Hawkins (1998,) state that “a marketing perspective is essentially an overall management orientation reflecting corporate attitudes that, in the case of travel and tourism, must balance the interests of shareholders/owners with the long-run environmental interests of a destination and at the same time meet the demands and expectations of customers” | Bachelor thesis Destination Marketing Organizations in Europe An in-depth analysis Student Sabrina Kamann Student number 040494 Bachelor program International Tourism Management and Consultancy Destination Marketing Organizations in Europe An in-depth analysis Commissioned by Destination Marketing Association International DMAI Bachelor thesis Breda 21st of May 2008 Name Sabrina Kamann Student number 040494 Bachelor program ITMC NHTV Breda University of Applied Sciences 7 Destination 7 Marketing Association International liepreseniing CVBs anti Tourism Boards Worldwide NHTV Supervisor Sjef van Hoof Commissioner DMAI Company supervisor Titta Rosvall-Puplett I hereby declare that this thesis is entirely the work of Sabrina Kamann. Any other contributors or sources have been either referenced in the prescribed manner or are listed in the acknowledgements together with the nature and the scope of their contribution. Executive Summary The background The topic of this thesis is Destination Marketing Organizations in Europe - an in-depth analysis and has been provided by Destination Marketing Association International DMAI . This study includes an analysis of Destination Management Organizations in Europe in terms of their funding structure and educational needs. The objective This study gives a thorough insight into DMOs in Europe in terms of their corporate organization and governance structure as well as an analysis of their funding sources and engagement in training and education. The research questions The research questions used as a guideline for this research are as follows 1. Where are potential members of DMAI situated 2. What is the general structure of a destination marketing organisation in Europe a. Do they have members or partners b. Do the members or partners have any influence on the decisions made within the DMO c. If b is applicable how is the election process managed 3. What are the funding sources for destination marketing organizations in Europe 4. .