tailieunhanh - Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age

Destinations are some of the most difficult entities to manage and market, due to the complexity of the relationships of local stakeholders (Sautter and Leisen,1999). Managing and marketing destinations is also challenging because of the variety of stakeholders involved in the development and production of tourism products. The destination experience is essentially comprised of regions, resources and amalgams of tourism facilities and services, which often do not belong to individuals. Instead they represent a collection of both professional and personal interests of all the people who live and work in the area. Managing often conflicting stakeholders’ interests makes controlling and. | Interactive Food Beverage Marketing Targeting Children and Youth in the Digital Age by Jeff Chester Center for Digital Democracy Kathryn Montgomery American University A report from Berkeley Media Studies Group May 2007 2007 Berkeley Media Studies Group a project of the Public Health Institute Interactive Food Beverage Marketing Targeting Children and Youth in the Digital Age This report was funded in part by The California Endowment and The Robert Wood Johnson Foundation. The authors thank the following for contributing to this report Regan Carver Diego Castaneda Lori Dorfman Gary O. Larson and Elena O. Lingas. by Jeff Chester Center for Digital Democracy Kathryn Montgomery American University A report from Berkeley Media Studies Group May .