tailieunhanh - An introduction to Internet marketing

In spite of the acceptance, in principle, that the task of management is to maximise returns for shareholders, most companies and fund managers still have not adopted value-based management. Accounting earnings rather than cash flows still form the basis for evaluating performance and valuing businesses. The financial press and analysts’ reports consistently focus on short-term earnings, earnings per share and price earnings ratios. Despite the clear contrary evidence, the belief still persists that good earnings growth will lead to a parallel growth in the market value of the company’s shares. Similarly, managers erroneously believe that if they concentrate on improving return on investment (earnings divided by. | Chapter 1 p. 1 CHAPTER 1 An introduction to Internet marketing The Internet and the marketing Internet marketing What benefits does the Internet provide for the marketer .20 A short introduction to Internet How do Internet marketing communications differ from traditional marketing communications .41 Chapter 1 Chapter 1 Chapter at a glance Main topics The Internet and the marketing concept Internet marketing defined What business benefits can the Internet provide A short introduction to Internet technology How do Internet marketing communications differ from traditional marketing communications Chapter 1 p. 2 Case studies Case study Hamleys reaches new customers using the Internet Case study RS Components Learning objectives After reading this chapter the reader should be able to evaluate the relevance of the Internet to the modern marketing concept distinguish between Internet marketing e-marketing e-commerce and e-business identify the key differences between Internet marketing and traditional marketing assess how the Internet can be used in different marketing functions. Key questions for marketers Key questions for marketing managers addressed in this chapter are How significant is the Internet as a marketing tool How does Internet marketing relate to e-marketing e-commerce and e-business What are the key benefits of Internet marketing What differences does the Internet introduce in relation to existing marketing communications models Links to other chapters This chapter provides an introduction to Internet marketing and the concepts introduced are covered in more detail later in the book as follows c Chapters 2 and 3 explain how environment analysis for Internet marketing can be conducted. c Chapters 4 5 and 6 in Part 2 describe how the strategy can be developed. c Chapters 7 8 and 9 in Part 3 describe strategy implementation. c Chapters 10 and 11 in Part 3 describe B2C and B2B applications Chapter 1 p. 3 INTRODUCTION .

• Marketing - Bán hàng
• Parasitic Diseases
• Northwest Mexico
• Bacterial Diseases
• Molecular Detection
• Characterization
• Virulence Associated
• Drug resistance
• Integrated control of parasites and vaccines
• Integrated control
• Parasitic diseases in livestock
• Prevalence of parasitic diseases
• Parasitic diseases of Indian major carps
• Indian major carps
• Blackness of the skin
• Investigative purpose different
• Causes of occurrence
• Controlling measures
• Etiological agents
• Parasitic diseases in carp culture ponds
• Occurrence of parasitic diseases
• Oncogenesis
• Inflammatory
• Parasitic
• Tropical
• Diseases
• Jean Marie Kayembe
• Exploitation of adaptations
• Animal parasites
• Key towards designing effective control
• Strategies against parasitic diseases of animals
• Challenging environment
• Climate change
• Vectorborne parasitic diseases
• Global warming
• Geographic information system
• Bird’s eye view
• Molecular techniques
• OMICS technologies
• Advances in diagnostics of parasitic diseases
• Current trends
• Future prospects
• Schistosomiasis
• Rashika El Ridi
• Health
• Sciences
• medicine
• pharmacolocy
• Radiology of infectious diseases
• Infectious diseases
• Neonatal tetanus
• Pulmonary tuberculosis
• Paratyphoid fever
• Parasitic infections
• Drinking water
• Waterborne diseases
• Intestinal parasitic
• Malnutrition factors
• Market gardeners children
• Lung Cancer
• Chronic Obstructive
• Pulmonary Disease
• Chronic Neutrophilic
• Lung Diseases
• Diagnosis