tailieunhanh - Community-Based Social Marketing as a Planning Tool - Community and Regional Planning Masters Project

The scale for the horizontal axis of the figures corresponds to the two-year marketing window, that is, from September 1st of the year previous to harvest through August 31st of the year after harvest. However, a few programs begin their marketing recommendations over a particular crop year earlier than September 1st , and in these cases, the figures start with a positive net percentage priced. Similarly, a few programs continue their marketing recommendations for a period longer than the end of the two-year marketing window. In these cases, the net amount priced at the end of the graph is less. | Community-Based Social Marketing as a Planning Tool Community and Regional Planning Masters Project University of Oregon-Architecture and Allied Arts Department Author Pamela Mae Pickens 1209 University of Oregon Eugene OR 97403-1209 Phone 541-484-5502 Email ppickens@ September 2002 Special Thanks Acknowledgements People who have been of help Numerous people assisted me on this project with their advice and encouragement. I would especially like to thank my father Bill Pickens who by accident or by insight led me to the community-based social marketing model long before I began graduate school. To my mother Bonnie Pickens thank you for your editing skills and advice. I can always count on you. Thank you to Jon Deininger for reminding me that the only way to eat an elephant is one bite at a time. To our dogs Zoe and Tumalo thank you for reminding me to take breaks. In addition I would like to thank the staff of The EcoTeam Program Ellen Santasiero and Elaine Sigvaldsen for aiding me with decisionmaking mailing lists survey drafting and stuffing and for being purely honest and supportive through this process. May your new careers blossom and be as rewarding as your time spent with EcoTeam. Ellen additional thanks is needed for committing to editing this report as part of my exit project committee. To Megan Smith and Andre LeDuc thank you for serving as the faculty portion of my exit project committee. You are excellent advisors. To Ed Weeks thank you for your assistance with survey analysis and for aiding in my understanding of the Statistical Package for the Social Sciences computer program. I never knew statistics could be so fun Project Advisors Andre LeDuc - Assistant Faculty and Director Oregon Natural Hazards Workgroup University of Oregon. Ellen Santasiero - Program Manager The EcoTeam Program Deschutes County Oregon. Megan Smith- Assistant Faculty and Director Resource Assistance to Rural Environments Community Service Center University of

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