tailieunhanh - Environmental Communication

Environmental Communication is the planned and strategic use of communication processes to support effective policy-making and project implementation geared towards environmental sustainability. Despite its acknowledged impact, Environmental Communication is rarely integrated in development cooperation programs as a strategic tool. For this reason, the Development Assistance Committee’s Working Party on Development Cooperation and Environment established an Interest Group on Environmental Communication in 1997 to work on these issues. The Interest Group, with Germany in the lead, consisted of Canada, Belgium, Sweden, UNEP, and IUCN. This working paper presents the final results of the Interest Group’s work. The document is envisioned as a tool for policy-makers and planners to obtain an overview of the issues involved. The hope of the Interest Group is that this tool will. | Applying Communication Tools Towards Sustainable Development 1999 Working Paper of the Working Party on Development Cooperation and Environment Impressum OECD 1999 Permission to reproduce a portion of this work for non-commercial purposes should be obtained for every country except the United States through the Centre frangais d exploitation du droit de copie CPC 20 rue des Grand-Augustins 75006 Paris France Tel 33-1 44 07 47 70 Fax 33-1 46 34 67 19. In the United States permission should be obtained through the Copyright Clearance Center - CCC Customer Service 222 Rosewood Drive Danvers MA 01923 USA Tel 508 750 84 00 Web http All other applications for permission to reproduce or translate all or part of this book should be made to OECD Publications 2 rue André-Pascal 75775 Paris Cedex 16 France. Contents Introduction 5 1 Executive Summary 6 2 What Environmental Communication is all about 8 3 Environmental Communication in Project Management 10 4 1o Steps towards an Effective Communication Strategy 13 1 Situation analysis and problem identification 14 2 Actors and KAP - analyses 16 3 Communication objectives 24 4 Communication strategy development 26 5 Participation of strategic groups 28 6 Media selection and mix 30 7 Message design 32 8 Media production and pretesting 34 9 Media performance and field implementation 35 1o Process documentation and Monitoring and Evaluation 36 5 Checklist for Environmental Communication in Projects 39 6 Resources 40 4 Selected Literature 40 4 Annotated Internet Bibliography 41 4 Selected Case Studies 42 4 Case Study Literature References .