tailieunhanh - Guide to Creating Website Information Architecture and Content phần 2

bạn hiểu người sử dụng và những gì họ đến trang web của bạn để tìm. Phỏng vấn người sử dụng sẽ giúp bạn lọc ra những thói quen cá nhân của bạn và tập trung vào hành vi và động cơ của những khán giả mục tiêu của bạn. Ở Bước 1 | Creating IA 11 Activity Conducting user interviews and creating data sheets1 Interviews can help you understand users and what they come to your site to find. Interviewing users helps you to filter out your personal habits and focus instead on the behaviors and motivations of your target audiences. In Step 1 you prioritized the target audiences of the site. While a strong preference should be given to your primary target audience you should select a variety of interviewees from each of your audiences to get a reliable sampling of visitor behaviors and characteristics. If you cannot conduct interviews you can still use the questions below to help you imagine the characteristics and needs of your users. Interviewing seven to 10 users real and or imagined is usually sufficient to represent the majority of relevant user traits and goals. First collect general information about each of your interviewees. Below are examples of the kinds of information you might want to gather. You may not need to gather all of this information as some elements may not be relevant to your project. Name Profession Role . faculty administrator reporter student Location Geographic profile including if he she comes from a suburb or a city Education Interests sports hobbies Family type . single married number of children number of children in college Financial aid needs Type of computer the individual uses to access information desktop laptop PDA cell phone Web browsers the individual uses Type of Internet connection the individual has dialup cable etc. Second find out about the interviewee s goals upon visiting your site What does the individual really want to accomplish What type of information does the individual seek Does the individual need certain areas of the site to be secure . entering financial and personal data What impression does the individual want to have upon exiting the site If you are redesigning an existing site you should ask these additional questions What does .