tailieunhanh - Public Relations and Collaboration

The Public Relations industry is changing fast, representing more global clients, using more consultants and increasingly relying on technology to help get the "message" out. New business paradigms have changed the way managers, account executives, art directors and | PUBLIC RELATIONS AND COLLABORATION THE ROLE OF PUBLIC RELATIONS AND COMMUNICATIONS SUPPORTING COLLABORATION IN A COMPLEX CONVERGING WORLD By Roger Hayes Past President IPRA 1997 and Member Emeritus Foreword by Robert Grupp IPRA President 2008 IPRA Gold Paper No. 17 IPRA Public Relations World Congress Beijing People s Republic of China November .

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