tailieunhanh - Tourism Marketing for Cities and Towns readers

Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists. | Bonita M. Kolb TOURISM MARKETING g H Using Branding and Events to Attract Tourists Tourism Marketing for Cities and Towns USING BRANDING AND EVENTS TO ATTRACT .

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